Foodtech Mercado Diferente raises $1.6M in a pre-Series A round

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Brazilian foodtech Mercado Diferente raised $1.6M in a pre-Series A round led by Collaborative Fund. Caravela Capital also participated.

Mercado Diferente will use the funds to grow its portfolio of products and enhance its infrastructure through investments in its distribution center and proprietary AI.

Mercado Diferente is a foodtech that provides a subscription service for organic items at lower prices than traditional stores, focusing on products that don’t meet aesthetic standards but are perfectly healthy.

“Our objective in 2024 is to expand the variety of food to establish the company as the most complete online market in Brazil and to bring increasingly more healthy options to our clients, also enhancing the shopping experience through advanced technology and personalized service,” said Mercado Diferente’s Co-Founder and CEO Eduardo Petrelli.

Founded in 2022, Mercado Diferente serves 53 cities in Brazil and has 300 SKUs to date.

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Matheus is a lawyer and a strategy consultant in Brazil. He has always been passionate about crating impact, be it through law, projects, deals, or innovation: he’s practiced Law as an attorney at Baker McKenzie, worked as an experienced hire consultant at McKinsey & Company and helped on the development of an early-stage startup.

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