augmented reality – Product Influencer

Challenges Behind Applying Real-World Laws to XR Spaces and Ensuring User Safety

augmented reality, extended reality, featured, Immersive Technology, ITIF, privacy, regulation, Security, virtual reality, XR Association, XRSI / Leon S

Immersive technologies bridging the gap between the physical and digital worlds can create new business opportunities. However, it also gives rise to new challenges in regulation and applying real-world laws to XR spaces. According to a World Economic Forum report, we are relatively slow in innovating new legal frameworks for emerging technologies like AR and […]

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Alien Invasion AR FPS Review

AR games, augmented reality, featured, Review, Reviews / Leon S

What better place to play a game about an alien invasion in your backyard than in your backyard? When a game studio offered to stage an alien invasion right here in my neck of the woods, I shelved my concerns about violent video games and picked up my mobile phone to see what Alien Invasion

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Highlighting the Top 3 XR Trends of 2023 [Insights From This Year’s AWE USA]

augmented reality, AWE, Editor's Pick, extended reality, featured, Guest Post, virtual reality / Leon S

The 2023 edition of AWE USA not only lived up to its reputation but also reached new heights, reportedly marking its largest event to date. From cutting-edge hardware to new, groundbreaking technology and software solutions, this year had it all. 3 Trends That Will Shape the Future of XR Let’s dive in and explore the

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Celebrating the 2023 FIFA Women’s World Cup on Snapchat

augmented reality, featured, lenses, News, Snapchat, sports, Sports & Fitness, trending / Eric

The 2023 FIFA Women’s World Cup is on – and celebrations aren’t limited to the physical world. A number of innovative activations on Snapchat ensure that fans everywhere can feel like a part of the action. Snap’s 2023 FIFA Women’s World Cup Lenses While AR activations can be fun, they don’t often add much real

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Looking Forward to AWE Asia 2023

AI, AR/VR events, augmented reality, AWE, Events, featured, metaverse, trending, virtual reality / Leon S

If you get all of your AWE coverage from ARPost, you might be under the impression that the event is only in California – but it wouldn’t be much of a “World Expo” then, would it? In addition to frequent all-online events, AWE consists of three in-person events each year: AWE USA, AWE Europe, and

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Space Invaders Celebrates 45th Anniversary With a New AR Game

AR games, ARCore, augmented reality, featured / Leon S

Space Invaders is a shooting video game created by Tomohiro Nishikado in 1978 and manufactured and sold by TAITO. It was the first fixed shooter video game and is considered one of the most iconic arcade games ever. As Space Invaders turns 45, TAITO teams up with Google and UNIT9 to give its players an

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“The Future of Business Travel” Report by Booking.com Gives Metaverse Predictions

augmented reality, featured, Industry Reports, metaverse, Tourism & Travel, travel, virtual reality / Eric

The metaverse can be summed up as the augmented world. So, naturally, it has implications for travel. How and when people travel may both seriously change as spatial communication and digital twins make some kinds of travel less likely, while AR and automation reimagine the travel that we do engage in. A report by Booking.com

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How Nex Is Flipping AR Games, and Why That’s a Great Thing

AR games, augmented reality, featured, gaming / Eric

Augmented reality has a lot of promise for social and active gaming applications. An AR game’s use of the individual and their actual surroundings invites a connection to others and to physical space itself that tends to be absent from other kinds of gaming – including VR gaming. However, XR games are typically either social

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Unveiling the Future of Driving: Mercedes-Benz Vision One-Eleven Concept Car Uses Magic Leap 2

AR glasses, augmented reality, Automotive & Transportation, automotive industry, featured, magic leap / Leon S

The German luxury automaker Mercedes-Benz recently introduced its Vision One-Eleven concept car the Vision One-Eleven. On top of incorporating sustainability with its electric motor engine alongside a dynamic redesign, Vision-One Eleven uses Magic Leap 2 AR glasses for a more immersive car experience. This approach reflects Mercedes-Benz’s commitment to creating better cars that provide the best

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European Council Publishes Web 4.0 Strategy

augmented reality, featured, Immersive Technology, metaverse, virtual reality, Web3, Web4, XR Association / Eric

The European Commission is already setting out to tackle Web 4.0. There’s quite a bit to unpack here, including the EC approach, the 4-point plan that they recently published, and – of course – what they mean by Web 4.0. What Is Web 4.0? It’s not a typo and you’re not asleep at the wheel.

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“PRIVACY LOST”: New Short Film Shows Metaverse Concerns

AI, augmented reality, Editor's Pick, featured, Immersive Technology, Mixed Reality, movies, privacy / Eric

Experts have been warning that, as exciting as AI and the metaverse are, these emerging technologies may have negative effects if used improperly. However, it seems like the promise of these technologies may be easier to convey than some of the concerns. A new short film, titled PRIVACY LOST, is a theatrical exploration of some

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Scandit Launches AR-Powered Smart Data Capture for Assisted Search

Application, augmented reality, featured, frontliners, logistics, Retail / Eric

Swiss tech company Scandit recently announced its newest addition to its smart data capture product line – the MatrixScan Find. Using AR overlays, MatrixScan Find enables users to efficiently search for products or packages they need among multiple items. This new feature is the latest solution in Scandit’s MatrixScan line which also includes MatrixScan Count and MatrixScan

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