Colombian startup Leal raises $5M pre-Series B

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Leal, a retail tech platform for customer engagement in Latin America, raised $5M in pre-Series B funding. The round was co-led by LEAP Global Partners and Rakuten Capital and also backed by Morro Ventures and Salkantay Ventures. 

The SaaS marketing platform equips retailers with various digital tools to track customer behavior and purchasing patterns. Leal will use the funds to grow its use of AI and redefine customer engagement and experience.

Leal’s app is available in eight countries with more than 6M users. Leal has raised $20.5M in total funding to date, with other funds including IDC Ventures, Grupo Bolívar, and Founders X.

Liliana has a bachelor’s degree in Communication and Media Production. She has worked in fintech and logistic startups developing communication strategies and content creation.

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