webAR – Product Influencer

Niantic and 8th Wall Explore New Monetization Strategies

8th wall, advertising, augmented reality, featured, News, niantic, webAR / Eric

Historically, Niantic has made much of its money through in-app purchases on its free-to-play games like Pokémon Go. However, recent announcements from the company suggest that it’s exploring new monetization strategies, including through web-based experiences powered by 8th Wall. Niantic Pioneers AR Ads In-App The Cannes Lions Festival recently took place in the South of […]

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Geenee AR Launches Advanced Virtual Try-On Solutions for E-Commerce and Retail

augmented reality, e-commerce, featured, Retail, Retail & E-Commerce, try-on, webAR / Eric

In the online shopping era, the one thing missing from a perfect shopping experience was a realistic way of trying on products remotely. Thanks to augmented reality and virtual try-on solutions (VTO), this is no longer an issue. Various AR and WebAR development companies allow retailers and e-commerce brands to offer their customers a highly

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Is the Age of the QR Code Over (Again)?

AR platform, augmented reality, featured, webAR / Eric

The QR code has had its ups and downs in consumer AR. These grid icons scanned through the camera on a mobile device or XR headset provide a faster and easier way to access online content than typing in a URL. However, they have their shortcomings in industry applications and can limit the accessibility and

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