The 2023 FIFA Women’s World Cup is on – and celebrations aren’t limited to the physical world. A number of innovative activations on Snapchat ensure that fans everywhere can feel like a part of the action. Snap’s 2023 FIFA Women’s World Cup Lenses While AR activations can be fun, they don’t often add much real […]
Celebrating the 2023 FIFA Women’s World Cup on Snapchat Leer más »
If you get all of your AWE coverage from ARPost, you might be under the impression that the event is only in California – but it wouldn’t be much of a “World Expo” then, would it? In addition to frequent all-online events, AWE consists of three in-person events each year: AWE USA, AWE Europe, and
Looking Forward to AWE Asia 2023 Leer más »
The long wait for a mixed reality headset from Apple will soon be over with the recent launch of Apple Vision Pro. Earlier this month, Apple unveiled its highly anticipated XR headset at the WWDC 2023 event. The Apple Vision Pro is set to hit US Apple stores in early 2024. Being the first major
Is Apple Vision Pro Ready for Mainstream Use? Leer más »
Both Apple and Meta revealed highly anticipated headsets in the last seven days. The hype is just about the only thing they have in common. The two headsets have different audiences, different affordances and requirements, and drastically different price points. As such, they illuminate two drastically different approaches to the XR space. The Meta Quest
Meta Quest 3 and Apple Vision Pro: A Tale of Two Headsets Leer más »
The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges then selects the winners from among the finalists. Or, at least, that’s how it works for the first 16 categories. The Best in Show awards,
Celebrating the 2023 Auggie Awards and XR Prize Challenge Leer más »
The last, third day of AWE USA 2023 took place on Friday, June 2. The first day of AWE is largely dominated by keynotes. A lot of air on the second day is taken up by the expo floor opening. By the third day, the keynotes are done, the expo floor starts to get packed
AWE USA 2023 Day Three: Eyes on Apple Leer más »
The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. Both affirmed a theme
AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor Leer más »
AWE USA 2023 goes completely carbon neutral by offsetting the carbon footprint of over 5,000 attendees heading to Santa Clara, California for the three-day event. This move is aligned with its primary mission of helping fight the greatest challenges humanity faces—including the effects of climate change. Aside from taking a huge step in reducing its
100% AWEsome! AWE USA 2023 Goes 100% Carbon Neutral to Help Combat Global Warming Leer más »
After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content. And we will tell you exactly where you should go
The Most Important Upcoming AR/VR Events This Year Leer más »
So, in the past few weeks we have seen big tech, including Meta and Microsoft, announce massive layoffs, mostly to their XR division and at the same time, pivoting towards artificial intelligence and generative content. Despite the news, this year’s DEAL expo was as busy as ever. Teeming with an array of VR devices, games,
VR Takes Center Stage at Dubai’s DEAL 2023 Expo: Highlights and Takeaways Leer más »
February is Black History Month and it’s not too late to honor through the magic of XR thanks to these activations from ROSE, TIME and Meta, and Virbela. Walk Through Black History With ROSE As a Black-owned company, ROSE makes an effort every year to create an immersive and educational experience for Black History Month,
Honor This Black History Month in XR Leer más »
The social VR community was shocked and devastated to learn that AltspaceVR is shutting its doors. While it’s in the nature of emerging technology applications to come and go, many with few tears shed by fewer remaining users, this platform seems to have been taken from us in the prime of its life leaving many
A Farewell to AltspaceVR Leer más »
