The 2023 FIFA Women’s World Cup is on – and celebrations aren’t limited to the physical world. A number of innovative activations on Snapchat ensure that fans everywhere can feel like a part of the action. Snap’s 2023 FIFA Women’s World Cup Lenses While AR activations can be fun, they don’t often add much real […]
Celebrating the 2023 FIFA Women’s World Cup on Snapchat Leer más »
Snap’s annual Partner Summit is the company’s opportunity to showcase its working relationship with other brands. That includes the experiences that come out of those partnerships, as well as the hardware and software updates that drive them. The event covered a lot of ground but we’ll be looking specifically at AR-related updates and announcements. Some
Snap Partner Summit 2023 Details Changes Coming to Snapchat and Beyond Leer más »
One of the most powerful recent breakthroughs in graphics and rendering is coming to mobile AR thanks to a recent update to Snap’s Lens Studio. We’re talking about ray tracing. What Is Ray Tracing? Ray tracing is a rendering technique that helps to bring digital assets to life in the environment around them – whether
Ray Tracing Comes to Snap Lens Studio Leer más »
Aside from serving great food made from fresh ingredients, restaurant chain Chipotle Mexican Grill strives to promote health and wellness by making healthy food more accessible and creating engaging experiences. This January, it kicks off the year with a Chipotle AR experience that motivates fans to keep their New Year’s health resolutions. Chipotle AR Experience:
New Chipotle AR Experience Motivates Fans to Keep New Year’s Health Resolutions Leer más »
Snap Lens Fest took place on December 6 and 7. The annual event is a celebration of the Snap Lens creator community, as well as an opportunity for the company to announce initiatives and software offerings. The event is also home to the Lens Fest Awards. If you’re a Snapchat user, Lens Fest gives
Snap Celebrates the Fifth Annual Lens Fest Leer más »
