phygital

digital-fashion-week-new-york:-reimagining-the-future-of-phygital-fashion

Digital Fashion Week New York: Reimagining the Future of Phygital Fashion

The 2023 Digital Fashion Week New York was a three-day event that was a hub for phygital fashion experiences. Merging the physical and digital fashion worlds, the Web3 event provided audiences with immersive phygital fashion experiences, as well as informative discussions, and networking opportunities, and acted as a digital venue for independent designers around the […]

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how-ar-and-vr-technologies-help-create-phygital-experiences

How AR and VR Technologies Help Create Phygital Experiences

  The widespread adoption of the so-called “phygital experiences” in consumer markets shows that they have now become the standard. By delivering highly personalized and seamless experiences, they ensure consumers’ unique needs are met and their expectations are exceeded. For brands, phygital is no longer just a trend. It’s also now integral to business sustainability

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