niantic – Product Influencer

Niantic and 8th Wall Explore New Monetization Strategies

8th wall, advertising, augmented reality, featured, News, niantic, webAR / Eric

Historically, Niantic has made much of its money through in-app purchases on its free-to-play games like Pokémon Go. However, recent announcements from the company suggest that it’s exploring new monetization strategies, including through web-based experiences powered by 8th Wall. Niantic Pioneers AR Ads In-App The Cannes Lions Festival recently took place in the South of […]

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AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

8th wall, AR/VR events, augmented reality, Events, extended reality, featured, Lenovo, magic leap, metaverse, niantic, trending, XR Safety Initiative / Eric

The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. Both affirmed a theme

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Spring Has Sprung for Niantic and 8th Wall

8th wall, AR games, augmented reality, featured, News, niantic / Eric

It’s already been a year since Niantic acquired 8th Wall. While acquisitions can be a scary thing in the tech world, both companies are growing and strengthening through their partnership. Pillars of the Earth Niantic and 8th Wall are both AR companies that might be bigger and more important than some realize. However, they both

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