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Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants

Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Virtual try-ons and mesmerizing augmented reality simulations have long held the attention of shoppers, but the path to these enchanting encounters was often reserved for big brands with substantial resources. Today, a transformative alliance […]

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Cloudhead Games is one of the most successful and senior VR studios in the industry. In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games. Based in British Columbia and founded in 2012 Cloudhead’s

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Ubisoft Reveals ‘Assassin’s Creed Nexus VR’, Coming to Quest 2 This Holiday

Ubisoft has finally officially Announced Assassin’s Creed Nexus VR, the first VR game in the franchise, planned for release on Quest 2 and Quest Pro (and likely Quest 3) this holiday. Today during Ubisoft’s online showcase, the company fully announced Assassin’s Creed Nexus VR, though unfortunately the only glimpse of the game we’re getting on

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The Best Thing About Apple Vision Pro? Meta Finally Has Big Competition

Meta has undeniably been the lone looming Goliath in a field of smaller Davids in the XR scene for years now. With Apple finally making its entrance into the market, Meta won’t be able to go at its own pace. Apple’s new headset might be an absurd $3,500, putting it in a completely different class

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‘Sairento’ Follow-up ‘Hellsweeper’ Coming to Major VR Headsets in September

Mixed Realms, developers behind the samurai-style action-adventure game Sairento VR (2018), announced that its follow-up, Hellsweeper VR, is set to release on major VR headsets in September. Update (June 8th, 2023): Hellsweeper VR is coming to Quest, PSVR 2, and SteamVR headsets on September 21st, 2023. You can pre-order now on Steam, and wishlist on PSVR 2 and Quest. The

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Zuckerberg Gives His First Reaction to Apple’s Vision Pro

Meta founder and CEO Mark Zuckerberg hasn’t been shy about addressing the elephant in the room: with Apple Vision Pro, the Cupertino tech giant is officially entering a market that, up until now, Meta has basically owned. In a meeting with Meta employees, Zuckerberg thinks that while Apple Vision Pro “could be the vision of

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Apple’s Computer Vision Tool for Developers Now Tracks Dogs & Cats

Would reality really be complete without our beloved four-legged friends? Certainly not. Luckily the latest update to Apple’s ‘Vision’ framework—which gives developers a bunch of useful computer vision tools for iOS and iPad apps—includes the ability to identify and track the skeletal position of dogs and cats. At Apple’s annual WWDC the company posted a

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Apple Vision Pro Debrief on the Voices of VR Podcast

Apple’s announcement of Vision Pro is reverberating throughout the industry. Beyond just a new headset, the company’s entrance into the space introduces new ideas that are now being discussed around the tech-sphere. To dig further into what Apple Vision Pro means for the XR industry more broadly, I spoke with host Kent Bye on the

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Apple Vision Pro to Support One of VR’s Most Prominent Social Apps

Apple unveiled Vision Pro on Monday, its long-awaited standalone headset capable of both virtual and augmented reality. While the Cupertino tech giant seems to be emphasizing Vision Pro’s AR capabilities thanks to its color passthrough cameras, it’s also going to pack one of VR’s most prominent social apps, Rec Room. Apple’s launch of Vision Pro

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‘Escape Simulator’ is Bringing Its 8-player Co-op Escape Rooms to VR

Pine Studios, the team behind the Escape Simulator franchise, announced an upcoming VR port of the studio’s hit escape rooms. Called Escape Simulator VR, the game is slated to bring both solo and online co-op, the latter of which supports up to eight players. Pine Studios says however two to three players is the best number for its

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Hands-on: Apple Vision Pro isn’t for Gaming, But it Does Everything Else Better

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Probably 90% of what consumers are using VR headsets for today is entertainment, and of that entertainment, most of it is gaming. And if you’re among those

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Apple to Open Locations for Devs to Test Vision Pro This Summer, SDK This Month

Ahead of the Apple Vision Pro’s release in ‘early 2024’, the company says it will open several centers in a handful of locations around the world, giving some developers a chance to test the headset before it’s released to the public. It’s clear that developers will need time to start building Apple Vision Pro apps

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