Highlights

Marketing is a multifaceted process that operates on three main levels: semantic, communication, and instrumental. This model helps structure the marketing strategy and effectively work on each aspect of product promotion. The semantic level addresses the core ideas and values of the brand, aiming to create an emotional connection with the audience and emphasize how […]

I believe that from time to time, every entrepreneur wonders whether to continue the business they are doing or if it makes sense to change direction. Such thoughts come to the minds of both newcomers and very successful entrepreneurs who have extensive experience in a certain business and have been working for decades. Our business

UN Secretary-General António Guterres We need a race to develop AI for good:  to develop AI that… supercharge climate action [ and ] an AI that propels us towards the Sustainable Development Goals. Today, the climate crisis is so dire that a rush to find any solution that “supercharges” climate action is inevitable. The latest

So far, 2024 is shaping up to be a year that’s anything but predictable as confounding inflation data continues to challenge US markets. Could a stubborn Consumer Price Index (CPI) push more investors towards a metals revival?  With February 2024 CPI data reported by the Bureau of Labor Statistics showing a 3.2% year-on-year increase that

Embrace AI and lead innovation with a game-changing strategy. Transform your organization, enhance value, and stay ahead. Act now, the future is here The world is rapidly embracing AI. Those who do not will remain behind. Many who rush to join the line, claiming stakes in the future, are far from leading the race. The AI revolution is

At Tau Ventures we invest in AI in digital health and AI in enterprise and have written extensively about both topics. This article is a bit different. If a picture is worth a thousand words, this article will attempt telling a story in 10 pictures. It is in many ways adding to the narrative from

The $1 trillion question: what will happen to Bitcoin’s price after halving? If history is our guide, not much. What did Bitcoin’s price do after the three previous halving events? In 2012, bitcoin’s price languished for more than a month. In 2016, its price dropped and took four months to get back to even. In

If you have not yet heard of red-light therapy, don’t worry. Most people have not heard of it yet. I had no idea what it was until about two years ago when I attended the Consumer Electronics Show (CES) in Las Vegas. If you’re not familiar with this show, it is the largest consumer electronics

Discover why mastering existing resources & practical analytics beats chasing GenAI for supply chain efficiency. Embrace innovation, the smart way In a world captivated by the latest tech breakthroughs, the supply chain sector is no stranger to the siren call of innovation. Every new gadget, every piece of software, every algorithm comes swathed in promises of revolution. Yet,

Everyone makes mistakes. I make mistakes too. It’s perfectly normal. There are no perfectly planned routes or obvious sequences. Most of our employees work in situations of great uncertainty and, to a greater or lesser extent, make mistakes. If a person doesn’t make gross, destructive errors, while increasingly producing more work results — that’s great.

Understanding market needs enables companies to develop products and services that are in demand among the target audience, optimize marketing strategies for better results, and increase sales profitability. Furthermore, companies that regularly conduct analysis can more easily adapt to changing market conditions and gain a competitive advantage. Definition and Analysis of Market Needs The determination

Excited to announce our investment in the $4M seed for Ensis, which is building a Gen AI tool for government contractors to streamline the process of responding to government request for proposals (RFPs). The aim is to drastically reduce the manpower and time needed while improving the success rate of the applications. Tau is co-leading