After the successful showing of its AR try-on technology at the Metaverse Fashion Week, AR fashion company ZERO10 is launching its first prototype AR Store that aims to bring a whole new experience to shopping. Following previous successful collaborations with fashion brands like Tommy Hilfiger and Coach – which saw the launch of the brand’s AR Mirror and […]
ZERO10 to Debut Its First AR Store at Viva Technology in Paris Leer más »
In the online shopping era, the one thing missing from a perfect shopping experience was a realistic way of trying on products remotely. Thanks to augmented reality and virtual try-on solutions (VTO), this is no longer an issue. Various AR and WebAR development companies allow retailers and e-commerce brands to offer their customers a highly
Geenee AR Launches Advanced Virtual Try-On Solutions for E-Commerce and Retail Leer más »
Both Apple and Meta revealed highly anticipated headsets in the last seven days. The hype is just about the only thing they have in common. The two headsets have different audiences, different affordances and requirements, and drastically different price points. As such, they illuminate two drastically different approaches to the XR space. The Meta Quest
Meta Quest 3 and Apple Vision Pro: A Tale of Two Headsets Leer más »
The QR code has had its ups and downs in consumer AR. These grid icons scanned through the camera on a mobile device or XR headset provide a faster and easier way to access online content than typing in a URL. However, they have their shortcomings in industry applications and can limit the accessibility and
Is the Age of the QR Code Over (Again)? Leer más »
The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges then selects the winners from among the finalists. Or, at least, that’s how it works for the first 16 categories. The Best in Show awards,
Celebrating the 2023 Auggie Awards and XR Prize Challenge Leer más »
The last, third day of AWE USA 2023 took place on Friday, June 2. The first day of AWE is largely dominated by keynotes. A lot of air on the second day is taken up by the expo floor opening. By the third day, the keynotes are done, the expo floor starts to get packed
AWE USA 2023 Day Three: Eyes on Apple Leer más »
The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. Both affirmed a theme
AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor Leer más »
AWE USA 2023 saw a blossoming industry defending itself from negative press and a perceived rivalry with other emerging technologies. Fortunately, Day One also brought big announcements, great discussions, and a little help from AI itself. Ori Inbar’s Welcome Address Historically, AWE has started with an address from founder Ori Inbar. This time, it started
AWE USA 2023 Day One: XR, AI, Metaverse, and More Leer más »
DigiLens may not be on every XR user’s mind, but we all owe them a lot. The optical components manufacturer only recently released its first branded wearable, but the organization makes parts for a number of XR companies and products. That’s why it’s so exciting that the company announced a wave of new processes and
DigiLens Expands Ecosystem With Hardware, Software Announcements Leer más »
Finnish game company Valo Motion is rousing the immersive reality industry with two exciting updates. With the remarkable success of RPM Raceway’s ValoArena installations and the introduction of Stomp Squad on ValoJump, Valo Motion is solidifying its position in physically active and fun immersive experiences space. Let’s dive into these developments and explore the impact
Valo Motion Celebrates RPM Raceway’s ValoArena Success and “Stomp Squad” Launch Leer más »
Strivr, a virtual reality training solutions startup, was founded as a VR training platform for professional sports leagues such as the NBA, NHL, and NFL. Today, Strivr has made its way to the job training scene with an innovative approach to employee training, leveraging generative AI (GenAI) to transform learning experiences. More Companies Lean Toward
The Immersive Technology for the American Workforce Act of 2023 was drafted by Rep. Lisa Blunt Rochester (D-DE) and Rep. Tim Walberg (R-MI) with the support of organizations like the XR Association (XRA), Talespin, Unity, Association for Career and Technical Education, Transfr, and HTC VIVE, among others. “Emerging technologies, such as XR, can help meet
