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Unleash Your Creativity With Subway Studio: Subway Surfers Introduces In-Game AR Feature

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SYBO, the game studio responsible for the popular mobile game Subway Surfers, has pushed the boundaries of gaming with its first in-game augmented reality feature known as Subway Studio. The landmark expansion contributes to the growing appeal of AR gaming. Subway’s AR feature lets players bring the exciting Subway Surfers world into their own lives, […]

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Is Apple Vision Pro Ready for Mainstream Use?

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The long wait for a mixed reality headset from Apple will soon be over with the recent launch of Apple Vision Pro. Earlier this month, Apple unveiled its highly anticipated XR headset at the WWDC 2023 event. The Apple Vision Pro is set to hit US Apple stores in early 2024. Being the first major

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AI to Help Everyone Unleash Their Inner Creator With Masterpiece X

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Empowering independent creators is an often-touted benefit of AI in XR. We’ve seen examples from professional development studios with little to no public offering, but precious few examples of AI-powered authoring tools for individual users. Masterpiece Studio is adding one more, “Masterpiece X”, to help everyone “realize and elevate more of their creative potential.” “A

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How Cities Are Taking Advantage of AR Tech and How Apple’s Vision Pro Could Fuel Innovation

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Apple unveiled its first mixed reality headset, the Vision Pro, at this year’s Worldwide Developers Conference (WWDC) on June 5, 2023. The company’s “first spatial computer” will enable users to interact with digital content like never before by leveraging a new 3D interface to deliver immersive spatial experiences. The Vision Pro marks a new era

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Virtual Reality Enhances Ketamine Therapy Sessions With Immersive Experiences

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Recently, TRIPP PsyAssist completed its Phase 1 Feasibility Study to demonstrate its use as a pretreatment tool for patients undergoing ketamine therapy. This VR solution is an example of emerging technologies that facilitate the development of more accessible and transformative mental health care solutions. Globally, more than 500 million people have anxiety and depression. That’s

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The Intersections of Artificial Intelligence and Extended Reality

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It seems like just yesterday it was the AR this, VR that, metaverse, metaverse, metaverse. Now all anyone can talk about is artificial intelligence. Is that a bad sign for XR? Some people seem to think so. However, people in the XR industry understand that it’s not a competition. In fact, artificial intelligence has a

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How Retailers are Using Augmented Reality to Enhance In-Store Shopping

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The retail sector is changing because of augmented reality technology, which is giving businesses new and interesting ways to interact with customers and enhance their shopping experiences. AR is a perfect fit for the retail sector, giving businesses new opportunities to communicate with customers, promote their goods, and increase sales. AR in Retail: A Match

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Virbela Creates Virtual Cannes Lions Festival With PwC

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This year is the 70th annual Cannes Lions International Festival of Creativity. The event takes place in the iconic town in the south of France but why should a festival of creativity not also take place in the virtual world? To extend opportunities for clients and customers to experience the event, PwC worked with Virbela

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“Affordable Haptic Glove” Crushes Indiegogo Campaign, Shipping This Autumn

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Haptic gloves allow users to interact much more intuitively and convincingly with virtual objects and virtual worlds. As such, they are viewed by many to be the next opportunity to increase the sense of immersion provided by XR technology. Unfortunately, haptic gloves are still pretty cutting-edge technology. As such, currently available products on the market

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AR Gaming, a Formidable Force That’s Changing the Gaming Industry

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AR gaming has changed greatly since the release of Pokémon GO. At the height of its popularity, Pokémon GO had more users compared to Twitter, and people were spending more time playing the game than browsing Facebook. It was even more popular than Candy Crush in the US, having nearly 21 million daily active users.

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10 Top Use Cases of Blockchain in Virtual Reality

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While talking about blockchain technology, we should keep in mind that this is a new and still evolving industry. There are several use cases of blockchain in different industries, including virtual reality. Here are the top use cases of blockchain in VR. 1. Decentralized Asset Ownership Blockchain can be used to verify and track the

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Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants

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Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Virtual try-ons and mesmerizing augmented reality simulations have long held the attention of shoppers, but the path to these enchanting encounters was often reserved for big brands with substantial resources. Today, a transformative alliance

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