augmented reality

hexa-and-amazon-redefine-immersive-retail-experiences-by-empowering-merchants

Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants

Amazon, AR shopping, augmented reality, e-commerce, featured, News, Retail, Retail & E-Commerce /

Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Virtual try-ons and mesmerizing augmented reality simulations have long held the attention of shoppers, but the path to these enchanting encounters was often reserved for big brands with substantial resources. Today, a transformative alliance […]

Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants Leer más »

zero10-to-debut-its-first-ar-store-at-viva-technology-in-paris

ZERO10 to Debut Its First AR Store at Viva Technology in Paris

augmented reality, Beauty & Fashion, fashion, featured, Retail, Retail & E-Commerce, shopping, try-on /

After the successful showing of its AR try-on technology at the Metaverse Fashion Week, AR fashion company ZERO10 is launching its first prototype AR Store that aims to bring a whole new experience to shopping. Following previous successful collaborations with fashion brands like Tommy Hilfiger and Coach – which saw the launch of the brand’s AR Mirror and

ZERO10 to Debut Its First AR Store at Viva Technology in Paris Leer más »

geenee-ar-launches-advanced-virtual-try-on-solutions-for-e-commerce-and-retail

Geenee AR Launches Advanced Virtual Try-On Solutions for E-Commerce and Retail

augmented reality, e-commerce, featured, Retail, Retail & E-Commerce, try-on, webAR /

In the online shopping era, the one thing missing from a perfect shopping experience was a realistic way of trying on products remotely. Thanks to augmented reality and virtual try-on solutions (VTO), this is no longer an issue. Various AR and WebAR development companies allow retailers and e-commerce brands to offer their customers a highly

Geenee AR Launches Advanced Virtual Try-On Solutions for E-Commerce and Retail Leer más »

celebrating-the-2023-auggie-awards-and-xr-prize-challenge

Celebrating the 2023 Auggie Awards and XR Prize Challenge

AR/VR events, auggie awards, augmented reality, AWE, Events, featured, trending, virtual reality /

The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges then selects the winners from among the finalists. Or, at least, that’s how it works for the first 16 categories. The Best in Show awards,

Celebrating the 2023 Auggie Awards and XR Prize Challenge Leer más »

awe-usa-2023-day-two:-more-keynotes,-more-panels,-and-the-open-expo-floor

AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

8th wall, AR/VR events, augmented reality, Events, extended reality, featured, Lenovo, magic leap, metaverse, niantic, trending, XR Safety Initiative /

The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. Both affirmed a theme

AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor Leer más »

awe-usa-2023-day-one:-xr,-ai,-metaverse,-and-more

AWE USA 2023 Day One: XR, AI, Metaverse, and More

AI, AR/VR events, augmented reality, digilens, Events, extended reality, featured, Lenovo, metaverse, nreal, qualcomm, webXR /

AWE USA 2023 saw a blossoming industry defending itself from negative press and a perceived rivalry with other emerging technologies. Fortunately, Day One also brought big announcements, great discussions, and a little help from AI itself. Ori Inbar’s Welcome Address Historically, AWE has started with an address from founder Ori Inbar. This time, it started

AWE USA 2023 Day One: XR, AI, Metaverse, and More Leer más »

digilens-expands-ecosystem-with-hardware,-software-announcements

DigiLens Expands Ecosystem With Hardware, Software Announcements

AR glasses, augmented reality, AWE, digilens, featured, News, optics, qualcomm /

DigiLens may not be on every XR user’s mind, but we all owe them a lot. The optical components manufacturer only recently released its first branded wearable, but the organization makes parts for a number of XR companies and products. That’s why it’s so exciting that the company announced a wave of new processes and

DigiLens Expands Ecosystem With Hardware, Software Announcements Leer más »

immersive-technology-for-the-american-workforce-act:-legislation-that-aims-to-provide-equitable-access-to-xr-tech

Immersive Technology for the American Workforce Act: Legislation That Aims to Provide Equitable Access to XR Tech

augmented reality, extended reality, featured, News, virtual reality, workforce, XR Association /

The Immersive Technology for the American Workforce Act of 2023 was drafted by Rep. Lisa Blunt Rochester (D-DE) and Rep. Tim Walberg (R-MI) with the support of organizations like the XR Association (XRA), Talespin, Unity, Association for Career and Technical Education, Transfr, and HTC VIVE, among others. “Emerging technologies, such as XR, can help meet

Immersive Technology for the American Workforce Act: Legislation That Aims to Provide Equitable Access to XR Tech Leer más »

a-very-interesting-vr/ar-association-enterprise-&-training-forum

A Very Interesting VR/AR Association Enterprise & Training Forum

AR/VR events, augmented reality, digital twin, Enterprise, enterprise XR, Events, featured, Immersive Technology, virtual reality, VR/AR Association /

The VR/AR Association held a VR Enterprise and Training Forum yesterday, May 24. The one-day event hosted on the Hopin remote conference platform, brought together a number of industry experts to discuss the business applications of a number of XR techniques and topics including digital twins, virtual humans, and generative AI. The VR/AR Association Gives

A Very Interesting VR/AR Association Enterprise & Training Forum Leer más »

a-geospatial-web-platform-to-enhance-in-person-events?-absolutely,-says-fabric

A Geospatial Web Platform to Enhance In-Person Events? Absolutely, Says Fabric

AR platform, augmented reality, featured, location-based AR, sports, Sports & Fitness /

Fabric aims to change how in-person events are held, through geospatial web. Starting with sports, the geospatial web and augmented reality platform Fabric can transform live events into an immersive, augmented reality-assisted experience to thrill sports fans. Better Experiences With the Geospatial Web The geospatial web is simply the use of geolocation technology within the

A Geospatial Web Platform to Enhance In-Person Events? Absolutely, Says Fabric Leer más »