Apple

apple-joins-pixar,-nvidia,-&-more-to-“accelerate-next-generation-of-ar-experiences”-with-3d-file-protocol

Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD (AOUSD), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.” NVIDIA has been an early supporter of Pixar’s Universal Scene […]

Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol Leer más »

why-apple-can’t-ignore-vr-forever

Why Apple Can’t Ignore VR Forever

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. At $3,500, Vision Pro is undoubtedly an expensive steppingstone to the company’s future augmented reality ambitions, but even if it’s ostensibly

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apple-now-accepting-applications-for-vision-pro-developer-kits

Apple Now Accepting Applications for Vision Pro Developer Kits

Apple has now opened applications for Vision Pro developer kits, which it’s sending out to app developers in effort to kickstart its first XR-specific App Store. Vision Pro is set to launch sometime in early 2024, coming part and parcel with a load of first-party apps originally developed for iPad. This includes basic things like

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apple-reportedly-departs-from-tradition-with-creation-of-dedicated-xr-product-team

Apple Reportedly Departs from Tradition with Creation of Dedicated XR Product Team

According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro. The report maintains that with the creation of VPG, Apple is departing from its “functional” management structure, which

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apple-reportedly-has-no-plans-to-make-or-support-vr-controllers-for-vision-pro

Apple Reportedly Has No Plans to Make or Support VR Controllers for Vision Pro

If a recent Bloomberg report from Mark Gurman holds true, not only is Apple not planning to release a motion controller for Vision Pro in the future, but it may not even support third-party VR controllers at all. When the Cupertino tech giant unveiled Vision Pro last month, it didn’t emphasize the headset’s ability to

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apple-reportedly-cuts-production-targets-for-vision-pro-due-to-manufacturing-complexity

Apple Reportedly Cuts Production Targets for Vision Pro Due to Manufacturing Complexity

Apple has allegedly slashed production targets for Vision Pro due to manufacturing issues related to the mixed reality headset’s complex design, a Financial Times report maintains. Unveiled during Apple’s Worldwide Developer Conference (WWDC) in early June, the $3,500 Vision Pro represents the first big step into XR for the company. Launching sometime next year, Vision

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oculus-founder-explains-what-apple-got-right-&-wrong-on-vision-pro

Oculus Founder Explains What Apple Got Right & Wrong on Vision Pro

Apple Vision Pro is about to set a lot of expectations in the industry of what’s ‘right’ and ‘wrong’ about mixed reality, something the fruit company prefers to call spatial computing. Oculus founder Palmer Luckey weighed in on his thoughts, and coming from one of the main figures who kicked off the VR revolution of

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Apple Releases Vision Pro Development Tools and Headset Emulator

Apple has released new and updated tools for developers to begin building XR apps on Apple Vision Pro. Apple Vision Pro isn’t due out until early 2024, but the company wants developers to get a jump-start on building apps for the new headset. To that end the company announced today it has released the visionOS

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the-best-thing-about-apple-vision-pro?-meta-finally-has-big-competition

The Best Thing About Apple Vision Pro? Meta Finally Has Big Competition

Meta has undeniably been the lone looming Goliath in a field of smaller Davids in the XR scene for years now. With Apple finally making its entrance into the market, Meta won’t be able to go at its own pace. Apple’s new headset might be an absurd $3,500, putting it in a completely different class

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apple-vision-pro-debrief-on-the-voices-of-vr-podcast

Apple Vision Pro Debrief on the Voices of VR Podcast

Apple’s announcement of Vision Pro is reverberating throughout the industry. Beyond just a new headset, the company’s entrance into the space introduces new ideas that are now being discussed around the tech-sphere. To dig further into what Apple Vision Pro means for the XR industry more broadly, I spoke with host Kent Bye on the

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Watch Apple’s WWDC Keynote Right Here at 10AM PT

Apple’s WWDC keynote is today, and the company is heavily expected to reveal an immersive headset for the first time. Here’s where to see the action live. Apple’s WWDC keynote will be held at 10AM PT on June 5th (your timezone here). You can catch the official livestream from Apple embedded below: Follow for Up-to-the-minute

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apple’s-rumoured-mixed-reality-headset-may-be-the-miracle-the-european-xr-industry-needs

Apple’s rumoured mixed reality headset may be the miracle the European XR industry needs

Story by Callum Booth Managing Editor Callum is the Managing Editor of TNW. He covers the full spectrum of technology, looks after editorial newsletters, and makes the occasional (show all) Callum is the Managing Editor of TNW. He covers the full spectrum of technology, looks after editorial newsletters, and makes the occasional odd video. Apple

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