apple xr – Product Influencer

Apple Reportedly Departs from Tradition with Creation of Dedicated XR Product Team

Apple, Apple AR, apple mr, apple vision pro, Apple VR, apple xr, News, vision pro / Leon S

According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro. The report maintains that with the creation of VPG, Apple is departing from its “functional” management structure, which […]

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Zuckerberg Gives His First Reaction to Apple’s Vision Pro

apple mr, apple vision, apple vision pro, Apple VR, apple xr, mark zuckerberg, meat quest 3, Meta, meta quest, News, quest 3 / Leon S

Meta founder and CEO Mark Zuckerberg hasn’t been shy about addressing the elephant in the room: with Apple Vision Pro, the Cupertino tech giant is officially entering a market that, up until now, Meta has basically owned. In a meeting with Meta employees, Zuckerberg thinks that while Apple Vision Pro “could be the vision of

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Apple Unveils Vision Pro, Its First XR Headset

Apple AR, apple mr, apple vision pro, apple xr, News, vision pro / Eric

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Similar to Meta’s Quest Pro and newly unveiled Quest 3 headset, Apple’s first mixed reality headset is capable of both virtual reality and augmented reality thanks to its color passthrough cameras, however it appears the company

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Watch Apple’s WWDC Keynote Right Here at 10AM PT

appl, Apple, Apple AR, Apple VR, apple xr, News / Leon S

Apple’s WWDC keynote is today, and the company is heavily expected to reveal an immersive headset for the first time. Here’s where to see the action live. Apple’s WWDC keynote will be held at 10AM PT on June 5th (your timezone here). You can catch the official livestream from Apple embedded below: Follow for Up-to-the-minute

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Apple Invites XR Media Outlets to WWDC Keynote for the First Time

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Apple has sent invitations to its upcoming WWDC keynote to select media outlets, including Road to VR. Apple has historically not invited XR media to its events, let alone commented in any way on its XR R&D that has been reportedly happening behind the scenes at the company for years. Road to VR is among the XR

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Apple Analyst Ming-Chi Kuo Confident in WWDC Headset Unveiling, 2nd Gen Expected in 2025

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Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. Another generation is also in the pipeline, Kuo maintains, which he suggests may come at some point in 2025. Kuo, a long-time Apple analyst and respected figure in supply

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Apple’s Upcoming Headset “so good”, According to Oculus Founder

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Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of the upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.” The Apple headset is so good.

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Meta to Host Quest Gaming Showcase Just Days Ahead of Rumored Apple Headset Announcement

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Meta announced its third annual Quest Gaming Showcase is arriving next month, coming only a few days before Apple’s rumored XR headset announcement at Worldwide Developers Conference (WWDC). Meta is livestreaming the Quest Gaming Showcase on June 1st, a bit unusual for the company, as it traditionally holds the annual event in late April. Calling

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Magic Leap 2 Now Supports OpenXR, Strengthening Industry Against Potential Apple Upheaval

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Though delayed from its commitment last year, Magic Leap today announced that ML2 now fully supports OpenXR. The timing might have something to do with Apple’s looming entrance into the XR space. Magic Leap had planned to deliver OpenXR support for its ML2 headset last year, but it was seemingly delayed until now. Today the

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Whether Hit or Flop, Apple’s Entrance Will Be a Pivotal Moment for XR

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If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. It’s probably going to be expensive, but whether it flops or becomes a big hit, the mere existence of Apple in

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Report: Apple Mixed Reality Headset Delayed to Late 2023 Amid Decreased Confidence in Market Appeal

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Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. In a tweet, Kuo reports Apple is delaying release of its MR headset due to decreased optimism in recreating

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2022 Was a Plateau Year for VR, Here’s What to Expect in 2023

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The end of 2022 marks more than a decade since the Oculus Kickstarter sparked the modern era of VR. While the space has undoubtedly grown tremendously since then, 2022 felt largely like a plateau year, with Meta standing unchallenged as the dominant player in the space—while progressing disjointedly in too many directions at once. But

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