Apple VR – Product Influencer

Epic Games is “exploring native Unreal Engine support” for Apple Vision Pro

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Unity, makers of the popular game engine, announced earlier this week it’s getting ready to levy some pretty significant fees on developers, causing many to rethink whether it makes more sense to actually go with the main competition, Unreal Engine from Epic Games. It seems Epic isn’t wasting any time to help transition those creating projects […]

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Apple Confirms Vision Pro Still Slated to Release in Early 2024

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Apple’s “Wonderlust” product launch event featured the official unveiling of iPhone 15 and both Watch Series 9 and Ultra 2. While XR wasn’t a major focus of the event, Apple confirmed its upcoming mixed reality standalone Vision Pro isn’t seeing any delays to push it off its early 2024 release. First unveiled at WWDC in

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Why Apple Can’t Ignore VR Forever

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Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. At $3,500, Vision Pro is undoubtedly an expensive steppingstone to the company’s future augmented reality ambitions, but even if it’s ostensibly

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Apple Now Accepting Applications for Vision Pro Developer Kits

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Apple has now opened applications for Vision Pro developer kits, which it’s sending out to app developers in effort to kickstart its first XR-specific App Store. Vision Pro is set to launch sometime in early 2024, coming part and parcel with a load of first-party apps originally developed for iPad. This includes basic things like

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Apple Reportedly Departs from Tradition with Creation of Dedicated XR Product Team

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According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro. The report maintains that with the creation of VPG, Apple is departing from its “functional” management structure, which

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Apple Reportedly Has No Plans to Make or Support VR Controllers for Vision Pro

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If a recent Bloomberg report from Mark Gurman holds true, not only is Apple not planning to release a motion controller for Vision Pro in the future, but it may not even support third-party VR controllers at all. When the Cupertino tech giant unveiled Vision Pro last month, it didn’t emphasize the headset’s ability to

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Apple Reportedly Cuts Production Targets for Vision Pro Due to Manufacturing Complexity

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Apple has allegedly slashed production targets for Vision Pro due to manufacturing issues related to the mixed reality headset’s complex design, a Financial Times report maintains. Unveiled during Apple’s Worldwide Developer Conference (WWDC) in early June, the $3,500 Vision Pro represents the first big step into XR for the company. Launching sometime next year, Vision

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Oculus Founder Explains What Apple Got Right & Wrong on Vision Pro

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Apple Vision Pro is about to set a lot of expectations in the industry of what’s ‘right’ and ‘wrong’ about mixed reality, something the fruit company prefers to call spatial computing. Oculus founder Palmer Luckey weighed in on his thoughts, and coming from one of the main figures who kicked off the VR revolution of

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Zuckerberg Gives His First Reaction to Apple’s Vision Pro

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Meta founder and CEO Mark Zuckerberg hasn’t been shy about addressing the elephant in the room: with Apple Vision Pro, the Cupertino tech giant is officially entering a market that, up until now, Meta has basically owned. In a meeting with Meta employees, Zuckerberg thinks that while Apple Vision Pro “could be the vision of

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Apple to Open Locations for Devs to Test Vision Pro This Summer, SDK This Month

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Ahead of the Apple Vision Pro’s release in ‘early 2024’, the company says it will open several centers in a handful of locations around the world, giving some developers a chance to test the headset before it’s released to the public. It’s clear that developers will need time to start building Apple Vision Pro apps

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Watch Apple’s WWDC Keynote Right Here at 10AM PT

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Apple’s WWDC keynote is today, and the company is heavily expected to reveal an immersive headset for the first time. Here’s where to see the action live. Apple’s WWDC keynote will be held at 10AM PT on June 5th (your timezone here). You can catch the official livestream from Apple embedded below: Follow for Up-to-the-minute

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Apple Analyst Ming-Chi Kuo Confident in WWDC Headset Unveiling, 2nd Gen Expected in 2025

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Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. Another generation is also in the pipeline, Kuo maintains, which he suggests may come at some point in 2025. Kuo, a long-time Apple analyst and respected figure in supply

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