apple mr – Product Influencer

Apple Reportedly Departs from Tradition with Creation of Dedicated XR Product Team

Apple, Apple AR, apple mr, apple vision pro, Apple VR, apple xr, News, vision pro / Leon S

According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro. The report maintains that with the creation of VPG, Apple is departing from its “functional” management structure, which […]

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Apple Reportedly Has No Plans to Make or Support VR Controllers for Vision Pro

Apple, Apple AR, apple mr, apple vision pro, Apple VR, AR News, avp, News, vision pro / Leon S

If a recent Bloomberg report from Mark Gurman holds true, not only is Apple not planning to release a motion controller for Vision Pro in the future, but it may not even support third-party VR controllers at all. When the Cupertino tech giant unveiled Vision Pro last month, it didn’t emphasize the headset’s ability to

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Zuckerberg Gives His First Reaction to Apple’s Vision Pro

apple mr, apple vision, apple vision pro, Apple VR, apple xr, mark zuckerberg, meat quest 3, Meta, meta quest, News, quest 3 / Leon S

Meta founder and CEO Mark Zuckerberg hasn’t been shy about addressing the elephant in the room: with Apple Vision Pro, the Cupertino tech giant is officially entering a market that, up until now, Meta has basically owned. In a meeting with Meta employees, Zuckerberg thinks that while Apple Vision Pro “could be the vision of

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Apple Unveils Vision Pro, Its First XR Headset

Apple AR, apple mr, apple vision pro, apple xr, News, vision pro / Eric

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Similar to Meta’s Quest Pro and newly unveiled Quest 3 headset, Apple’s first mixed reality headset is capable of both virtual reality and augmented reality thanks to its color passthrough cameras, however it appears the company

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Apple Analyst Ming-Chi Kuo Confident in WWDC Headset Unveiling, 2nd Gen Expected in 2025

Apple, Apple AR, apple mr, apple mr headset, apple reality, apple reality one, apple reality pro, Apple VR, apple vr headset, apple xr, apple xr headset, News / Leon S

Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. Another generation is also in the pipeline, Kuo maintains, which he suggests may come at some point in 2025. Kuo, a long-time Apple analyst and respected figure in supply

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Apple’s Upcoming Headset “so good”, According to Oculus Founder

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Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of the upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.” The Apple headset is so good.

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Meta to Host Quest Gaming Showcase Just Days Ahead of Rumored Apple Headset Announcement

Apple AR, apple mr, apple reality, apple reality pro, Apple VR, apple xr, Meta, meta quest, Meta Quest 2, Meta Quest 3, Meta Quest Gaming Showcase, Meta Quest Pro, News, Quest 2, quest 3, quest gaming showcase 2023, wwdc, wwdc 2023 / Eric

Meta announced its third annual Quest Gaming Showcase is arriving next month, coming only a few days before Apple’s rumored XR headset announcement at Worldwide Developers Conference (WWDC). Meta is livestreaming the Quest Gaming Showcase on June 1st, a bit unusual for the company, as it traditionally holds the annual event in late April. Calling

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Whether Hit or Flop, Apple’s Entrance Will Be a Pivotal Moment for XR

Apple, Apple AR, apple mixed reality, apple mr, apple reality, apple reality one, apple reality pro, apple realityos, Apple VR, apple xr, AR Headset, Feature, featured, Mixed Reality, News, opinion, realityos / Eric

If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. It’s probably going to be expensive, but whether it flops or becomes a big hit, the mere existence of Apple in

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Report: Apple Racing to Build Software & Services for Upcoming Mixed Reality Headset

Apple, Apple AR, apple mr, apple one, apple reality, apple reality one, apple virtual reality, Apple VR, News / Leon S

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Now a report from Bloomberg maintains the Cupertino tech giant is also prepping a dizzying number of first-party apps, including gaming, fitness, video and collaboration tools. Bloomberg’s Mark Gurman is a lightning rod for all

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Report: Apple Mixed Reality Headset Delayed to Late 2023 Amid Decreased Confidence in Market Appeal

Apple, Apple AR, apple mixed reality, apple mixed reality headset, apple mr, apple n301, apple reality, apple reality one, Apple VR, apple xr, AR News, n301, News / Eric

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. In a tweet, Kuo reports Apple is delaying release of its MR headset due to decreased optimism in recreating

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Report: Apple’s MR Headset Could Come as Soon as This Summer

Apple, Apple AR, apple mixed reality, apple mr, apple mr headset, apple reality, Apple VR, apple vr headset, News / Leon S

Apple’s upcoming mixed reality headset has been the subject of many reports and rumors over the past few years—that’s just the nature of the Cupertino-based black box. Now a new report from the Financial Times alleges we may see the company’s first XR device unveiled this summer. The headset, which is still unnamed, is allegedly

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2022 Was a Plateau Year for VR, Here’s What to Expect in 2023

2023 vr, 2023 xr, apple mr, Apple VR, apple xr, Feature, Meta, meta quest, News, quest, VR Industry / Eric

The end of 2022 marks more than a decade since the Oculus Kickstarter sparked the modern era of VR. While the space has undoubtedly grown tremendously since then, 2022 felt largely like a plateau year, with Meta standing unchallenged as the dominant player in the space—while progressing disjointedly in too many directions at once. But

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