advertising – Product Influencer

Argentinian unicorn Aleph acquires Entravision Global Partners

advertising, Argentina, M & A, m&a, Startups, Unicorn / Leon S

byMatheus Tomé July 5, 2024 No comments 1 minute read Argentinian digital advertising unicorn Aleph acquired its main competitor, Entravision Global Partners, a division of Entravision Communications Corporation. The deal is part of Aleph’s plan to expand into additional regions such as Southeast Asia. With the acquisition, Aleph now operates in over 140 countries. “The […]

Argentinian unicorn Aleph acquires Entravision Global Partners Leer más »

Niantic and 8th Wall Explore New Monetization Strategies

Historically, Niantic has made much of its money through in-app purchases on its free-to-play games like Pokémon Go. However, recent announcements from the company suggest that it’s exploring new monetization strategies, including through web-based experiences powered by 8th Wall. Niantic Pioneers AR Ads In-App The Cannes Lions Festival recently took place in the South of