8th wall

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ROSE Partners With Premier League for AR Experience Celebrating Summer Series

Whether you’re an American fan of British football, or a citizen of the British Commonwealth spending time in the States, the Premier League Summer Series might be just what the doctor ordered. The first-ever Premier League Summer Series will see six football clubs face off in five US cities from July 22 to July 30. […]

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Niantic and 8th Wall Explore New Monetization Strategies

Historically, Niantic has made much of its money through in-app purchases on its free-to-play games like Pokémon Go. However, recent announcements from the company suggest that it’s exploring new monetization strategies, including through web-based experiences powered by 8th Wall. Niantic Pioneers AR Ads In-App The Cannes Lions Festival recently took place in the South of

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AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. Both affirmed a theme

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Spring Has Sprung for Niantic and 8th Wall

It’s already been a year since Niantic acquired 8th Wall. While acquisitions can be a scary thing in the tech world, both companies are growing and strengthening through their partnership. Pillars of the Earth Niantic and 8th Wall are both AR companies that might be bigger and more important than some realize. However, they both

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Denny’s Celebrates Its 70th Anniversary With AR Food Menu That Enhances Dining Experience

While celebrating its 70th anniversary, Denny’s partnered with QReal to produce AR menus where food items seem to leap off its pages. You don’t need to install the restaurant chain’s app on your phone for the AR food menu to work. Just activate your phone’s camera and launch 8th Wall‘s web-based AR platform from your

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