Ada raises pre-Series A from Wayra Brasil

Brazilian Edtech Ada raised a pre-Series A round led by Wayra Brasil, the early-stage CVC arm of Telefónica and Vivo. QMS Capital also participated in the round.

With the funds, Ada will grow its product and sales teams.

“Ada focuses on education for employability. It is estimated that 6 in 10 workers will need some training by 2027. Unlike traditional education providers, Ada was born directly connected to large companies and uses a data-driven approach to ensure high efficiency in recruitment and training. In 2023, Ada maintained its growth rate despite layoffs in the tech industry and paradigm shifts with artificial intelligence”, said Felipe Paiva, CEO and founder of Ada.

Founded in 2019, Ada serves the eight largest banks in Brazil offering gamified training courses for recruiting and retaining talent, among other clients. 

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