ROCK secures $54M to expand its Customer-Centric Solutions

Brazilian all-in-one customer engagement solution ROCK secured a $54M investment from the Hindiana Fund

ROCK also acquired Bnex, a growth-focused retail technology company. Bnex joins Directo.Ai, Izio&Co, LL Loyalty, and Propz as part of ROCK’s portfolio, designed to improve customer relationships for mid-market retailers.

“The acquisition of Bnex was strategic, ROCK not only gains in terms of customers and registrations, but also has the most complete engagement platform on the market by incorporating consumer science,” explains CEO and Co-founder Carlos Formigari.

ROCK is a customer engagement ecosystem that includes CRM, loyalty, and AI data platforms serving top retailers such as Arezzo and Livelo.

According to ROCK’s CIO, Jorge Ramalho, “Many different intelligence solutions for retailers exist, but due to the complexity of the retail sector, these solutions are often implemented in a fragmented way, with insufficient focus on data management”.

ROCK’s group of SaaS solutions boasts over 130M users, generating more than $50M in gross merchandise volume (GMV) and facilitating 1.3B transactions annually.

Read more on Startupi.

Felipe is currently an investment intern at Magma partners while he finishes his business administration studies at CESA university in Bogotá. He was the first employee of Colombian proptech Duppla, where he fell in love with startups and their potential to solve Latam’s biggest problems

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